The "social" in social media is the key point. Social media is about connecting, conversing, and generating a feeling of community. The value isn't in using your account as a giant billboard, but in those two-way connections that used to happen in person at the corner store, in B2B groups, and throughout neighborhoods when we all did our business locally. I talk to you, you talk to me, we share back and forth, and we establish and maintain--and enjoy in the truest sense of the word--a lovely working relationship.
So here's my question of the day: How social is your social?