Maybe 10 years ago, I wrote a series of advertorials for a regional magazine--paid content, so the people who bought them each got an interview and a couple back-and-forths with the copy. Most folks were terrific. There was one guy, though, who was clearly Very Important, blowing off scheduled calls, peppering our interview with heavy, annoyed sighs and interruptions, and letting me know in no uncertain terms that he was way farther up the ladder than I'd ever be and that the article I wrote (from the interview we had) wasn't fit to line a bird cage, only not that nicely. You kid, outta my universe.
I'm now part of his targeted business audience. His ads go in the recycling bin, my business went to a competitor without hesitation, and friends and neighbors who ask for referrals hear both my experience with this guy and get the number of his competition. He recently tried to connect with me on social media. He doesn't remember me, but I vividly remember him.
There's an adage about learning someone's true colors by the way they treat the wait staff. I'd say it's true of the way someone treats anyone "beneath" them, and that it's pretty easy to napalm a bridge they never even considered might exist, but might want to cross someday. Character matters.
I'm now part of his targeted business audience. His ads go in the recycling bin, my business went to a competitor without hesitation, and friends and neighbors who ask for referrals hear both my experience with this guy and get the number of his competition. He recently tried to connect with me on social media. He doesn't remember me, but I vividly remember him.
There's an adage about learning someone's true colors by the way they treat the wait staff. I'd say it's true of the way someone treats anyone "beneath" them, and that it's pretty easy to napalm a bridge they never even considered might exist, but might want to cross someday. Character matters.
RSS Feed