KIM FERNANDEZ
  • Home
  • Why Me
    • Clips
  • Blog
  • College Essay Review
    • The Editing Process
    • Why You Need an Editor
    • Essay Tips
    • Finding the Hook
    • Essay Resources
    • Common App Essay Prompts
    • Editing Rates
  • Contact Me
MY

WORDS

Time Doesn't Erase Everything

8/7/2018

0 Comments

 
Maybe 10 years ago, I wrote a series of advertorials for a regional magazine--paid content, so the people who bought them each got an interview and a couple back-and-forths with the copy. Most folks were terrific. There was one guy, though, who was clearly Very Important, blowing off scheduled calls, peppering our interview with heavy, annoyed sighs and interruptions, and letting me know in no uncertain terms that he was way farther up the ladder than I'd ever be and that the article I wrote (from the interview we had) wasn't fit to line a bird cage, only not that nicely. You kid, outta my universe.

I'm now part of his targeted business audience. His ads go in the recycling bin, my business went to a competitor without hesitation, and friends and neighbors who ask for referrals hear both my experience with this guy and get the number of his competition. He recently tried to connect with me on social media. He doesn't remember me, but I vividly remember him.

There's an adage about learning someone's true colors by the way they treat the wait staff. I'd say it's true of the way someone treats anyone "beneath" them, and that it's pretty easy to napalm a bridge they never even considered might exist, but might want to cross someday. Character matters.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

      Subscribe

    Subscribe

    Archives

    December 2020
    October 2020
    April 2020
    January 2020
    December 2019
    February 2019
    November 2018
    October 2018
    August 2018
    April 2018
    January 2018
    November 2017
    March 2016
    February 2016
    January 2016

    Categories

    All
    Engagement
    Public Relations
    Random Thoughts
    Social Media
    When Good Headlines Go Bad
    Word Choices
    Writing
    Writing Tenets

    RSS Feed

Proudly powered by Weebly
Photo used under Creative Commons from shixart1985
  • Home
  • Why Me
    • Clips
  • Blog
  • College Essay Review
    • The Editing Process
    • Why You Need an Editor
    • Essay Tips
    • Finding the Hook
    • Essay Resources
    • Common App Essay Prompts
    • Editing Rates
  • Contact Me